I’ll soon post a follow-up on how our cocktail event went, and more specifically, how the drinks were received and my learnings from the evening, but for your present amusement I submit this:

Some of you may have seen this in the latest issue of Imbibe, as I did, and may have had a similar reaction, ‘WTfF?!’. I mean, don’t get me wrong, I enjoy the scent of a good bourbon as much as the next red-blooded male, but wow, a cologne? ‘But officer, I needed a ‘pick-me-up’!’. ‘Yeah son, get your hands on the car…’

Not to mention the fact that among the DUI, *ahem* I mean ‘Happy Hour’, family of fragrances is:

• Sex on the Beach
• Mojito
• Black Russian
• Cocktail Party to Go
• Martini
• Cosmopolitan
• Pina Colada
• Champagne Brut

To what end do you wear these and in what scenarios are they appropriate? If you’re going out clubbing and/or are hanging in the ‘hipster’ scene wouldn’t it be slightly more authentic to, I don’t know, just smell of the damned drink by actually drinking the damned drink? I’m an old and dying breed of wannabe-punker and I can fairly well say that anyone wearing a perfume of a ‘hard core/cutting edge/fight the man’ scent would have rightfully had their asses kicked post-haste.

At the point you show up to a rave, mosh pit, or whatever your preferred counter-cultural leaning might be wearing a cologne of this versus just actually being dirty, I’m fairly certain you’re a lost cause and should turn in your ‘cool’ badge you earned at 18 in at the door, especially when you’ve paid $20/oz for the dubious honor. Though I am awfully curious about the ‘Holy Water‘ and ‘Snow‘ scents; those appeal to my ironic, and slightly Dadaist, leanings.