When most people think of Big Tobacco, they imagine devious men in suits cooking up the next way they can get rich by killing off the world’s population. These companies make billions of dollars by selling deadly tobacco products and they have generally been the mortal enemies of ecig fans. Maybe that’s why it’s so shocking to hear that one tobacco company is speaking out against the FDA’s plans to regulate ecigarettes. The warning came through a post on Blu Ecig’s social media accounts.
Blu started out as an independent ecig brand, but eventually the company was sold to Lorillard and then later sold again to Imperial. Many Blu supporters turned their back on the company when it was put under Big Tobacco leadership. After all, why would you trust a tobacco company to sell you ecigs when you are trying to stop using tobacco? It seems a little risky. Nonetheless, Imperial has surprised us all with their recent statements about the FDA. Take a look at what was posted on the Blu Ecigs Facebook page:
“URGENT: Vapers everywhere are taking action to protect their access to e-cigarettes and vapor products by calling the White House to urge President Obama to demand that the FDA rework their proposed deeming regulations so that vapor products can remain on the market. Make no mistake: The current proposed regulations will have a devastating impact on consumers and businesses alike by removing nearly all e-cigarette and vapor products from the market.”
So what’s the catch? Why would one of the tobacco giants be interested in saving ecigarettes from the FDA’s crippling plans? Right now, no one knows for sure what the angle might be, but it seems like the company is trying to save face. Maybe they think that if they appear to care about the FDA regulations, ecig users will trust the brand a little more.
Whatever the reasoning behind the recent posts, it’s disturbing to hear a Big Tobacco company hypothesize that these regulations will remove most vapor products from the marketplace. Are you worried about the upcoming regulations? Does it surprise you to hear these comments coming from Imperial Tobacco?