Brand New Study Proves The Real Value Behind These Places Brand New Study Proves The Real Value Behind These Places

A new report on vape shops indicates they play an integral role in orienting people and providing them with appropriate information.

Despite having been around for over 15 years at this point, many people are still woefully misinformed about vaporizers. Instead of being acknowledged for all their harm reduction and smoking cessation benefits, most people think of vaping as merely an alternative form of tobacco.

A growing pile of evidence suggests that this belief is way off base, but what’s also a significant concern is the lack of understanding of the role that places like vape shops play. A new report took an in-depth look at what these shops mean for vapers, and if they’re adding value in any way.

The vaping community was excited to see the results, as it supported what they’ve been saying for years about the importance of independent vape shops. Many people get their first real useful advice on vaping in these shops, and for many, they become part of a community.

This new report sheds some light on an important topic which has yet to be explored fully. Only time will tell what sort of impact this latest data will have, but regardless vapers are feeling vindicated.

The New Report

The report was led by Dr. Tessa Langley of the UK Centre for Tobacco and Alcohol Studies at the University of Nottingham. Dr. Langley and her team wanted to gain a deeper understanding of what role vape shops play for vapers, as well as what sort of information is being spread there.

Their qualitative report took a very close look at a smaller group of vapers, to compare with larger quantitative reports. To accomplish this, the team conducted several phone interviews with 22 different vape shop customers recruited around England.

Each participant was asked a series of in-depth questions ranging from their personal smoking history, to reasons for switching, the role of vape shops for them, as well as any information spread at these vape shops. It didn’t take long after collecting all this data for the team to notice some fascinating patterns.

The team concluded that almost all respondents saw vaping exclusively as a quitting tool, which has been an overall positive experience for them. Importantly, the team noted that vape shops were integral to the value provided by vaporizers, as they offered a deep sense of community and connection with fellow vapers. Most participants didn’t see vape shops as merely a place to get vaping advice, but they did acknowledge the value of getting quitting support there.

The Evidence For Vaping

Despite what you hear from the mainstream media, there’s a ton of evidence supporting the harm reduction and smoking cessation value of vaporizers. For starters, we’ve known since at least 2015 thanks to Public Health England that vaping is at least 95% safer than continued smoking.

More recently, researchers at Roswell Park Cancer Institute concluded the toxicants in vapor are around 93% lower than in cigarette smoke. However, perhaps most importantly is a study out of the Journal of Aerosol Sciences which concluded the excess lifetime cancer risk of a vaper is around 57,000 times lower than a demographically similar smoker.

It’s not just harm reduction value vaping offers either. In fact, a report out of the University of Louisville concluded that not only is vaping an effective smoking cessation tool but actually the single most likely to work.

However, for many people the biggest reason to fight against vaping is the impact it’s having on our teens. Fortunately, this concern has been overblown, as reports of over 60,000 teens conclude only between 0.1% and 0.5% of non-smoking teens are ever vaping more than once or twice. This means even fewer are ever ending up a smoker because of vaping.


Vape shops are integrally important parts of the vaping community. Not only do they provide most people with their best source of information, but also support from like-minded people.

It’s important that we spread information like this to our legislators. Many of the most popular regulations used to reign in vaping disproportionately hurt small independently owned smoke shops.

That’s why we must do everything we can to convince those around us the value of vaping and vape shops. The more people who are on board with their importance, the harder it will be for politicians to swoop in and destroy everything we’ve built.

What do you think about the recent findings? How can we best support the vaping industry? What’s the most crucial thing about vape shops to you? Let us know what you think in the comments, and don’t forget to check back here or join our Facebook and Twitter communities for more news and articles.


Katie Bercham - CocktailNerd Editor

Katie actually had a negative first experience of electronic cigarettes, picking up a cheap and horrible model from my local mall. Thanks to a chance meeting with co-editor David, she hasn’t had a tobacco cigarette in over 5 years. She brings a strong female voice to the e-cig community.