E-Cig Community Threatens to Boycott TVECA E-Cig Community Threatens to Boycott TVECA

This week, the Tobacco Vapor Electronic Cigarette Association (TVECA) has managed to stir up some big controversy among the vaping community. The TVECA is a nonprofit organization that claims to offer a comprehensive resource for facts and science related to electronic cigarettes. Ray Story, the owner of e-cig company Smoking Everywhere, founded the association. In the past, he has worked to fight against legislation that would negatively impact e-cigarettes, but this week, Story made a stunning move on behalf of TVECA that has left the worldwide vaping community furious.

The TVECA published a letter addressed to the European Union that stood in support of the harsh regulations that could be a deathblow to e-cigarettes. The whole e-cig community was seemingly stunned by the letter, which seemed like a slap in the face to everything vapers have been fighting for in the EU battle over the past year. Some suspect that the letter was simply a strategic move to give members of the TVECA an advantage over other companies that are not supportive of the EU’s regulations. Even so, the letter was certainly frustrating for the e-cig supporters to understand.

Story wrote, “We are confident that the agreed provisions are a compromise that the industry can comply with. We encourage the Parliament to adopt the text with no amendments during the upcoming votes in the ENVI committee and at the Plenary in, respectively, January and March. We would like to use this opportunity to personally thank you for your efforts in reaching the trilogue agreement.”

After reading the letter, a flurry of outcry went out over e-cig forums and social media. Many twitter users began calling for a boycott on all e-cig companies that were members of the TVECA. Other e-cig associations have also spoken out against the letter, which claimed to have partnering support from vaping associations in seven European countries including France. Shortly after the letter’s release, French e-cig association CACE stated that they did not agree with the letter or support it whatsoever.

“The CACE would like to dissociate itself from the TVECA, whose positions strongly differ from the rightful interests of the vapers and the French e-cigarette sector… In conclusion, the CACE is calling upon the MEPs of the ENVI Committee to reject article 18 of the draft TPD, in order to allow for a more adequate and realistic regulation, considering the needs of both the vapers and the market.”

It seems that the TVECA made a hasty decision to include other associations in its remarks and now the entire vaping community is angry. As boycotts are threatened against more than 30 worldwide electronic cigarette companies for their membership in the TVECA, it could lead to a change in heart for Story and his associates. Do you plan to boycott these companies?


Katie Bercham - CocktailNerd Editor

Katie actually had a negative first experience of electronic cigarettes, picking up a cheap and horrible model from my local mall. Thanks to a chance meeting with co-editor David, she hasn’t had a tobacco cigarette in over 5 years. She brings a strong female voice to the e-cig community.