Those among us who have wondered about e-cigarettes making smoking more attractive to consumers needn’t have worried; the opposite is true.
That’s right: e-cigarettes and the public relations movement to push them forward as a smoking cessation method has actually curtailed consumers from smoking. It’s a crazy but not unheard of marketing ploy: to use a far more healthy alternative to a more deadly habit in marketing to make people less interested in a dangerous habit.
According to PsychCentral, a new study that has been conducted by the Centre for Substance Abuse Research, known as CSUR in Scotland, that shows that fewer people are less interested in smoking now that e-cigarettes have been introduced into the market. The findings of this journal, should any e-cigarette user be compelled to read it, can be found in the journal entitled International Archives of Addiction Research and Medicine.
This study surveyed over 100 responses of non-smokers between the ages of 16 to 25 and showed that young adults clearly understand the difference between e-cigarettes and traditional cigarettes. The distinction was so clear that most young adults involved in the study dismissed e-cigarettes as traditional cigarettes; this confirms the idea that e-cigarettes are seen as a replacement, and not a complement, to traditional cigarettes.
In fact, e-cigarettes piqued the interest of most smokers and some interested consumers; the product itself was seen as a just a smoking cessation method that was meant to curtail a person’s interest in regular smoking and nothing more.
As Dr. Neil McKeganey, the director of CSUR, stated:
“These results cast doubt on claims of a link between the increased popularity of e-cigarettes, their ensuing visibility when used in public, and any resulting increase in the desire to smoke tobacco among young people.”
McKeganey also voiced his opinion on the idea the claims that e-cigarettes may seem like a fancy gateway to those who already smoke by stating that:
“While the study suggests more people now consider vaping to be a ‘normal’ activity, it also shows that there is no basis for regulating e-cigarettes based on a fear they are making smoking more attractive because this fear is clearly unfounded. Any restrictions on their use, for example in public places, should reflect the reality that people do not think smoking is any more socially acceptable just because more people are seen to be vaping.”
What does this mean for those who use e-cigarettes on a daily basis in this country? It means that e-cigarettes are being used for the purpose intended: to curtail the use of traditional cigarettes in favor of products that are less harmful to not only consumers but their loved ones.
This is just one of many studies that support this hypothesis. Keep your eyes and heart tuned to CocktailNerd to learn more, as we will continue to bring you the latest updates in the e-cigarette world.