While the vast majority of our visitors come from the US, we wanted to provide some better options for our European visitors. While our mates across the ocean can buy from most of the companies we review, the shipping time and costs don’t make much sense for them. After much research and discussion, our team agreed that E-Lites were the first UK brand we wanted to promote.
E-Lites is an e-cig company that really has their stuff together. They’ve upgraded their products several times over the last year and now offer fantastic merchandise in a great package. Spend a little time on their website and it will quickly become clear that they’re modeling the brand off of Marlboro. This was the true test for me as Marlboro Reds were my best friend for many years.
Each of E-Lites starter kits use the same “G9 Diamond Core Technology” which makes for a stronger, smaller and longer lasting electronic cigarette. E-Lites sells several starter kits including the E30, E40 E80, DUO3 and E-Pro 4. The E30 is a very interesting concept as it costs about the same as most disposable e-cigs and comes with no charger, yet the battery is rechargeable so if you decide to buy a full kit, you can keep using your original battery.
I was immediately drawn to the E80 E-Cigarette Starter Kit because it came in a box that looks very similar to my old Marlboro Reds. While the E80 functioned just fine, I quickly jumped to the E-Pro 4 for two big reasons. First, the packaging of the E-Pro 4 (and DUO3) starter kit is without a doubt, the cleanest and most appealing I have seen to date. Even cooler is the included charger case. It’s extremely slick looking and comes with a very nice charging dock. All of E-Lites’ e-cigs are very similar and produce the same slightly above average amount of vapor, but if I chose a kit to carry with me, it would certainly be the E-Pro 4. Another thing I noticed when trying the cigs out was that they are very consistent and responsive. Whether it was the first puff or the tenth, each e-cig only required a short and steady draw to give me enough vapor.
Staying true to the Marlboro spirit, refill cartridges for each of E-Lites’ starter kits are available in regular nicotine strength (Reds), light strength (Golds) and menthol (Greens). They also sell cartridges with no nicotine. Unlike most American electronic cigarette brands, E-Lites doesn’t sell any flavors other than tobacco and menthol. The UK has faced even more scrutiny and regulatory measures in their e-cig industry so avoiding the sweet flavors is a smart proactive step. What mattered to me though was whether or not the Reds tasted like Reds. While I feel other brands have come closer to mimicking the taste of burning tobacco, E-Lites does a great job especially for a standard, pre-filled flavor. The throat hit is also comparable. If I were new to e-cigs, I’d be very content in switching from Marlboros to this. Unfortunately, this is also where we found our biggest issue with E-Lites. At £34.99 per 10 pack of refill cartridges, a single cartridge costs roughly £3.50 which would be $5.27 in US dollars. This is more than double the average cost of the other brands we’ve reviewed. However, each E-Lites cartridge should last around 400 puffs which is also many more than most other brands.
While we usually don’t get into the realm of e-cigars or pipes, I had to mention E-Lite’s E-Gar. I received one Habana E-Gar with my package and was thoroughly pleased. I’m no aficionado but I do enjoy an occasional cigar. This is the best E-Gar I’ve tried and was a perfect match to my White Russian.
I plan on trying out more UK e-cigarette brands but E-Lites was a fantastic first for me. They’ve honed in on some very strong and simple models and if I lived in England, these would be in my pocket.