England On Track To Be Smoke-Free By 2040 England On Track To Be Smoke-Free By 2040

Report indicates that based on current trajectory, England will achieve its goal of 5% or fewer smokers by 2040 and potentially 0% by 2050

A report was recently released by Frontier Economics that found the government’s goal for a smoke-free England is well within reach. The reputable microeconomics consulting firm conducted the report for Philip Morris International, who is currently helping launch a non-profit tobacco control research group. Frontier Economics found that given the current rate of decline, England should be below their target of 5% by 2040. One of the primary factors in this goal appearing attainable so quickly is the explosion of e-cigarettes and subsequent incorporation of vaping into existent smoking cessation programs across the UK.

The Report’s Findings

Frontier Economics report had several fascinating insights into the possible routes smoking cessation may take moving forward. They identified a much-increased drop in smoking rate starting in 2012 which they attributed to the growth of vaping. Although smoking rates have declined across the globe since the 1990s, e-cigarettes have proven to help more smokers quit than any other nicotine replacement therapy. The report also acknowledges that this dramatic bump in the rate of decline is likely to slow back down, as the number of smokers picking up vaping has dropped off in recent years; 800,000 new vapers in 2014 compared with 100,000 so far in 2017.

But on the bright side, the report predicted that in addition to reaching the government’s goal of 5% or fewer smokers by 2040 a continued drop in smoking rate would see England reach 0% by 2051. They also gave some suggestions for increasing the rate of decline further. These recommendations included continued support of e-cigarettes as a smoking cessation tool, supplementing existent smoking cessation programs, and research into new and useful ways to convert smokers. Frontier Economics predicts that if these policies are implemented and supported, the 5% goal could be reached as soon as 2029. Adding, by just 2035 we could see an England with virtually no smokers at all.

The UK Leading The Way

The UK is proving once again that it’s the world leader in vaping acceptance and utilization. England just incorporated vaping in their advertisements for the annual Stoptober, smoking cessation campaign for the first time. The organizers were encouraged by countless individuals who said that vaping was a significant key to their success. The initial numbers from this years campaign, which takes place all of October, have indicated a favorable result.

It’s not just England either, Scotland has also made their own colossal smoke free goals. They hope to have a “smoke-free generation” by 2034. It’s arguable which United Kingdom country has done more for overall smoking cessation, but both of them prove that the UK is the blueprint for efficiently utilizing vaping for all of its benefits.


The leading cause of preventable death all over the world continues to be smoking. It’s also been shown time and time again that the countries that support smoking cessation tools like e-cigarettes are experiencing far faster rates of decline that nations that don’t. For instance, England is currently seeing the lowest smoking rate that has ever recorded there, while Australia who’s famous for their utter disapproval of vaping, has a per capita rate of cigarette smokers that is much higher. This makes sense given that vaping has been proven to help over half of daily users quit smoking for good. These success rates far pace even the most efficient traditional nicotine replacement therapies, such as gum and patches.

E-cigarettes have also been proven to be at least 95% safer than conventional cigarettes. But in spite of all this data, the general public’s perception of vaping, even in the UK, is horrendous. A recent poll conducted by the UK’s Action on Smoking and Health found that only 13% of respondents correctly believed that vaping is a lot less dangerous than smoking. This, of course, limits the number of smokers who are willing to give e-cigarettes a shot, believing it to be mostly a push.

But if we as a society have deemed it necessary to get rid of smoking altogether, why would we not do everything we can to support the tool that is much safer than cigarettes as well as being an effective smoking cessation tool. The national-level numbers even support this stance, given that the Frontier Economics report identified vaping as the primary reason for the jump in smoking cessation rate around 2012. It should be abundantly clear that if we want to get rid of smoking, we ought to be supporting vaping however we can.

Do you think that vaping is increasing the smoking cessation rate? How could we improve the public perception of vaping? Do you think that it’s essential to change the mind of the general public in order ever to change anything? Let us know in the comments.


Katie Bercham - CocktailNerd Editor

Katie actually had a negative first experience of electronic cigarettes, picking up a cheap and horrible model from my local mall. Thanks to a chance meeting with co-editor David, she hasn’t had a tobacco cigarette in over 5 years. She brings a strong female voice to the e-cig community.