England Sets “Smoke-Free” Goal Over Next 20 Years England Sets “Smoke-Free” Goal Over Next 20 Years

A report indicates that at their current pace, England could be considered smoke free by the year 2040

Countries around the world have been making leaps and bounds in the fight against tobacco. Still, smoking persists as one of the top causes behind preventable diseases and deaths. It is imperative that the efforts to reduce cigarette smoking continue. One of the leaders in the fight against tobacco has been England, so it is not surprising that they are also one of the leaders in utilizing vaporizers for harm reduction and smoking cessation.

Frontier Economics published a report indicating that Britain is well on its way to becoming a genuinely smoke-free country. The report, which was requested by Philip Morris International, is linked to that company’s independent nonprofit tobacco research organization, Foundation for a Smoke-Free World. The study shows that England is on track to have under 5% of the population smoking by 2040. The report found the acceptance and usage of vaping across the nation to play a vital role in that trajectory.

Study Results

The study projected several different, evidence-based, outcomes for how the situation in England could play out. They noted a steep drop in the smoking rate in 2012, right around the time e-cigarettes became widely popular. Around the world, the smoking rate has been on a steady decline for decades, but the introduction and popularization of vaping increased the rate of decline in those countries where its been accepted for harm reduction and smoking cessation purposes. This rings true especially in populations that had difficulty quitting with other methods. The steep decline is expected to slow a bit over the next few years, which is in line with the rates of new vapers year to year. A large part of that is likely due to the number of smokers still unaware of the benefits of switching to vaping.

The 2040 goal of 5% is not only likely to be reached, but according to the report, England could plausibly reach 0% by the year 2051. Their predictions also included suggestions on how to increase the rate of change. One of the most meaningful recommendations was to adequately support e-cigarettes and continue studying their long-term effects and benefits. The report posits that if these changes are implemented that the rate of decrease in smokers would be so rapid it could hypothetically bring the goal of 5% to 2029, and 0% to 2035.

England’s Strategy

Once again England proves to be at the front of the pack in properly supporting vaping. Last fall e-cigarettes were promoted and supported by the government’s annual “Stoptober” campaign. This is one of the most massive smoking cessation campaigns in the world and it was the first year e-cigarettes were incorporated in the ads. The organizers were encouraged by the growing number of smokers who were successful in quitting with the switch to vaping.

Scotland, another nation of the UK, is also working on making their country smoke-free. They announced last year that they aim to have an entire smoke free generation within 15 years. These types of statistics and commitments again prove the UK is a leader in the acceptance and implementation of vaping and e-cigarettes as a smoking cessation and harm reduction tool.


At this point, smoking is still one of the top killers in the world. Even while most of the world is working against smoking, far too many people continue to suffer from its adverse effects. Worse yet, many countries are limiting their cessation efforts by ignoring or undermining vaping as a useful tool. That is why the UK should serve as an example for everyone else. They have made vaping legitimate and acceptable for its value more than any other country. They’re currently enjoying the lowest smoking rate they’ve ever had, while many nations who deny vaping’s capability as a smoking cessation and harm reduction tool suffer from high rates.

These numbers are in line with many of the peer-reviewed studies that site vaping and e-cigarettes as the most effective smoking cessation tools on the market. University of Louisville researchers published a study showing that vaping is a more effective cessation tool than even prescription drugs. It’s imperative if smoking is to be stopped for good, that people attempting to quit are supported with the most potent tools we have. The statistics around the world show that countries which deny the benefits of vaping suffer much higher smoking rates, while those supporting it are seeing some of their lowest rates ever. This difference could be critical in the continued fight against tobacco.

Is vaping a valuable tool for smoking cessation purposes? How can we inform a wider audience about the benefits of vaping? Do we need to get more public support to affect real change in vaping regulations? Let us know what you think in the comments, and don’t forget to check back here or join our Facebook and Twitter communities for more news and articles.


Katie Bercham - CocktailNerd Editor

Katie actually had a negative first experience of electronic cigarettes, picking up a cheap and horrible model from my local mall. Thanks to a chance meeting with co-editor David, she hasn’t had a tobacco cigarette in over 5 years. She brings a strong female voice to the e-cig community.