Ecig regulation is a controversial topic these days as the world awaits finalization of the FDA’s regulatory proposal. While no one can be 100 percent certain of what the future holds for ecig companies, we do know that the current proposal would be murderous for the industry as a whole. At this point, we know that the FDA plans to require a Pre-Market Tobacco Application for every ecig that was released after February 15, 2007. Each application could cost as much as 10 million dollars and for the vast majority of ecig companies, it would be the death nail that leads to a permanent shut down.
The FDA knows that their proposed rules would essentially create a de facto ban on vaping. In fact, their own economic impact analysis revealed that 98.5 percent of ecig companies would be unable to complete the application process, thereby making it illegal to continue selling ecigs and eliquids. If the rules will eliminate almost all of today’s ecig businesses, it’s clear that the FDA is moving in the direction of prohibition.
Yet one FDA advisor isn’t ready to admit to an ulterior motive just yet. Dr. Thomas Eissenberg, a member of the advisory committee on tobacco products, claimed this week that he has seen zero evidence to indicate that the new rules will lead to prohibition. However, ecig industry leaders aren’t convinced. Dr. Michael Siegel said the FDA “is essentially making a decision to prohibit these products, or at the very least, to prohibit 99 percent of these products.” Ironically, the FDA’s underhanded approach to regulating ecigs is much harsher than the approach taken with tobacco cigarettes.
Are you concerned that the vast majority of ecigs and eliquids will disappear from the marketplace as a result of the FDA’s involvement? Do you think they are strategically choosing rules that will force ecig vendors out of business?