E-cigarettes are getting a lot of attention from the mainstream media lately and this week, we saw e-cigs appear on Fox News on two separate occasions. First, Fox aired a segment about the Henley Vaporium, the first vaping bar to hit New York City. Then Fox Business did a full scale interview with the CEO of Victory Electronic Cigarettes, Brent Willis. Both of these news pieces were very positive and gave e-cigarettes an opportunity to shine.
The first Fox News feature was an up close look at the vaping culture in New York City. A reporter visited Henley Vaporium, where he had the opportunity to see e-cigarettes in action and talk to several different e-cig users that were hanging out in the lounge. This segment was a light-hearted piece and the reporter even tried an e-cig on camera and seemed to really like it.
This entire feature drew attention to how e-cigs were helping many people transition from heavy tobacco use to a life free from traditional cigarettes. The interviews covered the ingredients used in electronic cigarettes and the options to get e-cigs with zero nicotine. Ultimately, this was a very positive news spot that left the viewer with a good impression of e-cigs.
The Fox Business feature was a little more serious and it also lasted much longer, stretching for over 7-minutes. Victory Electronic Cigarettes CEO Brent Willis shared information on e-cigarettes including plenty of statistics and research to back his claims. Even better, he put a personal spin on the whole thing by explaining why he was so passionate about e-cigs despite the fact that he is not a smoker.
After watching his father die from lung cancer, there was no denying that the 3-packs a day habit was to blame. Willis told the reporter that after his dad passed away, he promised that he would work to keep other smokers from suffering the same fate. Now he is promoting electronic cigarettes and working to build awareness of the alternative that e-cigs provide for smokers that can’t seem to kick the tobacco habit.
Willis was adamant that e-cigs are not merely a fad, but they are a life-saving product that he hopes will help millions of smokers. To demonstrate how the e-cig worked, he actually uses one on the air and points out that there was no smoke, but only water vapor. Most importantly, Willis pointed out that e-liquids are made with four natural ingredients while they eliminate 4,000 deadly toxins found in regular cigarettes.
Overall, both of these news stories offered a rare, positive look at electronic cigarettes. It’s nice to finally see e-cigs getting some positive press after a lot of media outlets have latched on to myths and continued to spread false information about e-cigs in the past few months. Let’s hope that this is the beginning of a new era for e-cigarettes in the media!
Did you see the Fox news reports on e-cigs? How did you feel about each piece?