Paul Law had been a heavy smoker for 34 years before he found a way to escape his addiction. After more than three decades of smoking 50 cigarettes a day, he discovered electronic cigarettes and with them, he finally found freedom at age 49. E-cigs drastically impacted Law’s life and he wanted to share the same opportunity with other smokers desperate for a way to quit. That’s what prompted him to start Puff Dad E, a busy vape shop in Waltham Abbey.
After Law traded his old cigarettes for e-cigs last February, he started his ecig business online. The website quickly grew a loyal following and he decided to take the next step and open his own vape shop, naming it Puff Dad E. While he firmly believed ecigs could help other smokers, he was a little surprised by the immediate volume of new customers and the intense interest of local smokers. “I didn’t expect the footfall here. Some nights I can’t shut the doors because there are still so many people in the shop,” he said.
Law said that smokers are very receptive to electronic cigarettes because they are diligently searching for an alternative to tobacco. “People are more aware of the health problems of smoking now and some can’t afford to smoke anymore and I offer them an alternative.” Many smokers are switching to ecigs and reaping the benefits both physically and financially.
The health impact is perhaps the most striking difference. Law said that he has seen a significant physical change since he quit smoking and started using ecigs. “Quitting has had a huge affect on my health: I used to stop breathing in my sleep and then wake up suddenly,” he said. Aside from sleep apnea, Law also had a chronic smoker’s cough that was particularly bothersome in the mornings. “I used to sound like a car starting first thing in the morning.”
When a smoker visits Puff Dad E, they have instant access to 80 e-liquid flavors including customer favorites like Polo, Red Bull, and Lemon Meringue Pie. The store also offers flavors that mimic popular cigarette brands to attract smokers that are just venturing into the world of vaping. Business is booming for Law, but he also is careful to limit customer access to adults over 18 years of age. He said that the shop requires identification if any customers looks under 21.
While regulation is sometimes a topic of frustration for ecig retailers, Law said he would welcome appropriate safety measures. “I think there needs to be more regulation of the industry – the devices have lithium in the batteries which can explode if people don’t use the correct charger. They have the same connection as an iPad but an iPad charger is far too strong. We spend a lot of time with customers telling them how to use the devices and also how to maintain the batteries.”
Law has used his own experience with ecigs as motivation to help others. After moving from 50 cigarettes a day to a thriving vaping business, his story is definitely inspiring! How have ecigs impacted your life? Take a minute and give us your ecig story in the comments!