NJOY is one of the most common ecig brands in today’s retail market. You can spot their disposable ecigs lurking in thousands of supermarkets, convenience stores, and gas stations around the United States. Their popular NJOY King is a disposable ecig that offers the look and feel of a regular cigarette, with all the benefits of an e-cig. This week, NJOY unveiled plans to release a revamped version of the NJOY King along with a brand new rechargeable ecig designed as a vapor tank mod. The new ecig will come in a kit with rechargeable batteries and can be used with NJOY’s new line of e-liquids for a longer lasting vaping experience. The new products are scheduled to hit stores in July or August.
Even though NJOY is late to the ecig starter kit market, they already have a loyal customer base for their disposable ecigs. The new design will make vaping more affordable and their customers can enjoy the new NJOY ecigs with a variety of eliquid flavors. Today’s market is rapidly transitioning away from cigarette look-a-likes to more advanced vaping mods that feature refillable tanks. As this craze pushes the market forward, NJOY is hoping to be a pioneer with high quality tanks that their fans will love.
Bonnie Herzog, financial analyst from Wells Fargo Securities, praised NJOY for taking a step towards the future of vaping. She believes that e-liquids and tank systems are going to be the future of the ecig market and now is the time when manufacturers should start investing in that direction. In a recent survey from Wells Fargo Tobacco Talk, 70 percent of retailers reported that they would offer vapor tank mods in the near future. The majority of retailers said the local vape shops that cater to this particular ecig genre have had a negative impact on their ecig sales. The only way to recover is to offer the tank mods in their own stores.
Herzog praised NJOY for being among the first big name brands to venture into tank mods. “NJOY aims to be the first manufacturer to bring vape national, leveraging its strong brand name to partner with the largest retailers… and bringing a new level of professionalism and marketing innovation to the vapor category. We continue to believe VTMs (vapor tank mods) are the future of vapor and are very encouraged by NJOY’s entrance which should propel overall vapor growth.”
While some vapers have shunned the NJOY King for low quality vapor and the limited experience a disposable ecig provides, the new tank kits could open the door for more vapers to become loyal NJOY customers. Have you ever tried NJOY ecigs in the past? Will you try the new tank mods this summer?