Reviewing a new product is always tough, mostly because you are entering a market that already has well established competition. It is tough to be objective and measure the new product against the others that are so well known. Difficult competition is what is waiting for Pure Cigs, but they are facing the challenge. When I first began, I thought that compared to mega stars like Green Smoke and Safe Cig, the new Pure Cigs were bound to come up short. The truth is that the Pure e-cig is actually a very nice little electronic cigarette.
The first thing that the Pure electronic cigarette has going for it is the price. The cartridges only cost $2.50 a piece and are the equivalent to about 20 cigarettes. While the vapor that the Pure cigarette produces is not nearly as dense as I would like, I feel that the fact that the flavor stays consistent from first puff to last, helps offset the somewhat thin vapor.
One of the things that I liked about the Pure Cigarette was the LCD lights. Customers can choose from several different colors. Not only do the different light choices make it possible for consumers to show off their own unique personality, the different shades of LCD light are less likely to trigger accusations of smoking when you try to use the Pure Cig while in a public building.
I was very impressed with the quality of the Pure Cig. It felt very natural in my hand and was well balanced. It does not feel like the company tried to cut any corners by using cheap materials. Based on my experiences, I think that the Pure Cig will be around for a good long while.