Smoking rates are steadily declining while the ecig industry is rapidly growing. Is there a connection? According to a new ecig study from Kantar Media, the explosive growth of ecigs could be explained by how the typical smoker perceives vaping. After surveying 50,000 American households, the study found that ecigs are the most popular tool for smoking cessation. Smokers around the country are turning to e-cigarettes when they want to kick the tobacco habit.
Kantar Media asked American households a series of questions to determine which smoking cessation aides were used most often. Surprisingly, 57 percent of smokers said they preferred ecigs over other quitting tools. Both prescription drugs like Chantix and over-the-counter aides like nicotine gum were the top choice of only 39 percent of smokers. The research group concluded that e-cigs are by far the preferred method to stop smoking.
Even as many adults start vaping in order to stop using cigarettes, the ecig companies are prohibited from making any cessation claims or advertising their products as helpful for smokers that want to quit. However, Kantar Media concluded that even without any blatant cessation claims from the companies, American smokers were clearly figuring out that this was the best use of vaping products. “The fact that there isn’t an industry-wide, definitive proof that e-cigs help all smokers quit for good may be irrelevant to smokers,” concludes the summary from Kantar Media.
This recent study also collected data on the average age, lifestyle, and health perception of today’s vapers. The researchers found that ecig users were 35 percent more likely to report improved health over the past year. Vapers were also more likely to report positive health changes than the smokers that were using other cessation methods. E-cigs were most prevalent in southern states, with particularly frequent ecig use reported in Mississippi, Alabama, Tennessee, and Kentucky. The e-cig users were predominantly young and male, with incomes falling below the national average range. E-cig users were also more likely to play video games, frequent bars and nightclubs, and watch reality television.
The bottom line is that American smokers prefer ecigs over nicotine patches, gums, or prescription drugs when they want to finally give up the cigarette habit. While Kantar Media did not collect any data about how effective ecigs are for smoking cessation, other studies have shown that vaping works more effectively than other nicotine replacement therapies. Did you first use ecigs as a step towards smoking cessation? Did it work for you?