The Warrington Wolves is one of the UK’s most popular rugby teams, but until recently they banned vaping at games in the Halliwell Jones Stadium. This week, the team announced that after giving it some more thought, they are reversing the ecig ban and even offering Wolves themed ecigs for sale in the stadium gift shops. The Wolves will also welcome TruVapes as an official team sponsor.
The team’s commercial manager, Alex Wilson, said the change of heart came after really learning about differences between vaping and smoking. It became obvious that electronic cigarettes were the best choice and the Wolves don’t want to discourage fans from making a positive lifestyle change.
“We are firmly committed to helping our fans make informed choices, particularly when it comes to health and fitness. Obviously the best option is to never smoke at all, but as a percentage of our fans are already smokers, we are pleased to be able to encourage them to consider switching to alternatives,” Wilson said. “We are pleased to be able to encourage them to considering switching to alternatives by allowing vaping in certain areas of the stadium, as well as providing a branded vaporizer that can be purchased on site.”
As for the new partnership with TruVape, Wilson said it is a good choice for the team because TruVape is a trusted name in the ecig industry. “We believe this partnership, with a reputable brand like TruVape – known for their attention to safety and adherence to regulations – will help our fans enjoy a better match day experience, and provide those who smoke with an alternative that experts believe has the potential to hugely reduce harm,” Wilson said.
TruVape’s representative, Lee Bryan, said they are excited to work with the Warrington Wolves. “The synergy between Wolves and TruVape in terms of both branding and fan base is excellent,” Bryan said. “We are looking forward to working with the Warrington Wolves in helping their fans make the conversion from smoking to vaping.”
Ecigs are wildly popular in the UK and two million smokers have already made the switch to electronic cigarettes. As more research emerges to show to health benefits of using ecigs for smoking cessation, public venues like Halliwell Jones Stadium are beginning to reconsider their previous vaping policies. Do you think the overall view of vaping is finally shifting? Will electronic cigarettes eventually be widely accepted or will they always face an uphill battle?