I recently trying Urus Cigs for the first time and it left quite an impression on me. Urus Cigs hinges their entire marketing campaign on flavor. On their website’s home page, it says, “What sets us apart from other electronic cigarettes are our phenomenal bold flavors. We made sure you get huge body of strong flavors every time you take a draw from our electronic cigarettes.” After trying their e-cigs, I’m not so sure that basing their advertising on flavor was a good decision, but we’ll get to that in a minute.
For now, let’s talk about the basics. You can get two different versions of the Urus Cigs starter kit. The most basic one is $34.99 and comes in either tobacco or menthol. This kit includes the slim case, one battery, three cartridges, and a USB charger. It’s just the skin and bones of a starter kit, but it does get you started with e-cigs. Their premium kit is $44.99 and it has a little more to offer, but it is still pretty basic. The premium kit comes with the slim case, one battery, three cartridges (tobacco or menthol), a 5-pack of flavored cartridges, the USB charger, and a wall plug adapter.
I tested one of the basic kits for this review. The Urus Cig pack itself is pretty cool. It isn’t a charging pack, but it’s still nicely designed with a slim, sleek, lightweight finish. It’s about the size of a pack of 100’s cigarettes. I liked the case and it was an attractive way to carry around my e-cig and cartridges.
The cartridges all had a small pull off sticker that looked like a green leaf. This is to indicate the cartridges are new, but it really never makes me feel so sure since it wouldn’t be hard to just put the sticker back on. The cartridges were yellow with white dots reminiscent of a typical analog cigarette design when screwed onto the white battery. The battery itself was hard, stiff, and undeniably plastic. The tip was gray when not in use, but it lights up red while you are vaping.
When I used my Urus Cig for the first time, it was almost comical. I took a good drag and waited, but nothing happened. I figured it might just need priming so I kept trying to no avail. After a few minutes and my fair share of frustration, I took the e-cig apart to try to find the problem. I realized there was a sticker on the battery portion that had to be removed for it to work. Once I took that sticker off and reassembled everything, the Urus Cig worked right away. So my first note of constructive criticism would be to leave off that sticker. It just adds confusion and frustration for the vaper.
Review continues after kit comparison table...
Once I got it going, the vapor production was pretty good. After it was well primed, the amount of vapor was comparable to using a South Beach Smoke e-cig. I was using the 18mg tobacco cartridge and I thought it had a really nice throat hit. It was just strong enough without being too harsh. Unfortunately, I wasn’t too crazy about the tobacco taste. At first, it wasn’t bad, but the more I used it, the more it tasted too sweet. I’ve tried a lot of tobacco flavored e-cig cartridges and I would rank this one among the worst.
I decided to check out some of the other flavors I had ordered so next I screwed on the cherry cartridge. As I expected, the vapor was a little reduced, but that’s just typical for almost any brand with cherry cartridges. What’s not typical is the way this cherry tasted. It had a medicinal, chemical flavor that was a lot like cough syrup. It just wasn’t for me.
At this point, I had been really unhappy with the tobacco and cherry flavors, but I still had three left to try. Next in line was the Apple Delight cartridge. I’m usually a big fan of the apple flavors, so I really had my hopes up for this one. I was enjoying the Urus Cig overall in terms of vapor and throat hit, but I just needed a cartridge flavor that I enjoyed. When I tried the apple cartridge, I was so disappointed. It had a strange aftertaste similar to coffee. As strange as it sounds, it was almost like a fusion of green apple jolly ranchers and coffee, which is not a good blend in my opinion. I didn’t like it at all.
The last two cartridges were coffee and menthol. The coffee one wasn’t my favorite either, but that’s probably just because I don’t like coffee. I’m never a great judge of that flavor because it just never appeals to my personal taste. From what I could tell, it tasted like regular old coffee so if you’re a coffee fan, that one might be a good choice for you.
The last cartridge in my supply was the Urus Cigs menthol. I was really hoping that this one would finally be enjoyable since I didn’t like any of the others. I actually did end up liking the menthol flavor because it was really fresh and minty. The only downside is that many menthol smokers do not like e-cig cartridges that have a peppermint taste. They want a more authentic menthol cigarette experience. This one was definitely more mint candy than menthol cigarette, but for me, that was okay.
Basically, the Urus Cig was a good e-cig with disappointing flavors. After looking back at the website and realizing that amazing flavor was their big selling point, I was even more disappointed. Maybe it was just my own personal preference, but I found the Urus Cig flavors to be much less enjoyable than other brands I’ve tried. This could easily be a good, highly rated e-cig, but for me to really use it on a regular basis, I would have to see some big improvements in the cartridge flavors.